Anna Wrede is a marketing leader who translates complex SaaS solutions into clear narratives. She leads SPARETECH's product marketing, aligning customer needs with the company’s sustainability mission in spare parts management.
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The MRO strategy gap:
Margins, misalignment & missed opportunities
🗓️ August 27, 2025 🕓 10.00 am (CDT) ⏳ 60 minutes 🎧 English
Overview:
74% of manufacturing executives say optimized MRO improves company margins, yet only 34% treat it as a strategic priority. Clearly, underlying organizational or strategic barriers are holding them back. But the data shows that there are significant benefits for the companies that can overcome the challenges on the road to MRO excellence.
Join us as we discuss the status quo outlined by 300 manufacturing executives and our experience from working with industry leaders across Europe and the US.
In this session, you'll learn:
- What 300 manufacturing leaders reveal about the current state of MRO and why, despite its clear impact on margins, it remains a low strategic priority for many
- How leading manufacturers reposition MRO from a marginalized aspect to a strategic pillar and unlock measurable business impact
- Real-world lessons from SPARETECH’s work with global manufacturers on scaling AI-powered MRO transformation
Our speakers

Dorian Paßlick is a solution engineering expert with a background in production technology and industrial software. At SPARETECH, he led global software rollouts and now focuses on tailored solutions for process optimization.